Bulgaria

In Bulgaria, Kinder Joy of moving reflects the Ferrero Group’s long‑standing commitment to social responsibility and to the well-being of children, families, and local communities.

As an international Social Responsibility project, Kinder Joy of moving promotes physical activity and sport in a joyful and engaging way, based on the right to play and on a scientific approach that connects movement, play, and positive development. The program supports children’s physical, social, and emotional growth through educational and sports initiatives at local level.

Within this framework, the Tennis Trophy represents an authentic expression of the Joy of moving philosophy: it is the major non-competitive tennis tournament U12 worldwide, where all matches are played without referees, so that children test their honesty and integrity on the courts. The tournament is fully aligned with the Kinder DNA and the Joy of moving approach, offering a meaningful way to engage with children and families, and to spread shared values through sport, such as respect, fair play, inclusion, and self‑confidence.

In Bulgaria, it takes place especially in Sofia.

Guided by the Fair Play Code, the initiative places strong emphasis on positive behavior, commitment, and enjoyment of the game. Every year, the finalists from each country are then brought together at the International Master at the Rafa Nadal Academy in Manacor, Spain, creating a unique sporting environment where friendship, diversity, and joy truly win, whatever the game.