Archive images. The photos were taken before the health emergency linked to the Covid-19 pandemic


Our Program

Since 2018 the Joy of moving methodology is part of the routine of the students of the schools in the municipal network of Poços de Caldas, state of Minas Gerais. In 2018 and 2019, tree training sessions for teachers were held in person, but in 2020, because of the Covid-19 pandemic, we had to reinvent ourselves.
We held, in July, an online training session for 50 teachers to help them to apply the Joy of moving activities with the students during social isolation in online classes. We also created materials with instructions for the games that were made available for teachers and kid’s parents at the Secretary of Education online platform. With these actions we had 9.815 children moving through Joy of moving this year.

Also, during the social isolation, we used the Kinder Brazil profiles on Instagram and Youtube to encourage the practice of physical activities in the family at home. Between April and July, we posted 16 games – videos and illustrative arts. These posts had more than 900 thousand views on Youtube and 21 million impressions on Instagram and Youtube.

The Results

21 million

impressions on Instagram and Youtube
of the Joy of moving Games


children moving through
Joy of moving in 2020


Prefeitura de Poco de Caldas