Ferrero, in partnership with the government of Minas Gerais, trained 280 teachers from the state education network during 2021. The training is part of the implementation of Kinder Joy of moving project, that aims to encourage the joy and pleasure of playing sports and physical activities among children.
Also because of the pandemic, training was given online, by the local technical team, with weekly meetings that totaled 20 hours of classes.
The Kinder Joy of moving project arrived in Brazil in 2018, in partnership with the city of Poços de Caldas (state of Minas Gerais). The project keeps going in the city with frequent trainings to update teachers.
With the training of teachers in the state of Minas Gerais, approximately 98.000 Brazilian children are already impacted by JoM through 580 trained teachers.