Poland

In Poland, Ferrero has been carrying out the Kinder Joy of moving programme since December 2007. It was launched through a cooperation with the Polish Volleyball Federation to implement the biggest national volleyball project for young children. Today, we still play mini-volleyball with thousands of children all over Poland, sharing the true joy of sport with them united as one team.

Since 2018, the programme in Poland has been systematically expanded to include new activities – from tennis, sailing and athletics to alternative physical education lessons for primary school pupils and teachers. In 2020, we also developed the Kinder Joy of moving e-platform, a fully digital knowledge database where people can find inspiration for group sporting fun. The e-platform is available to everyone and completely free-of-charge.

The widespread presence of Kinder Joy of moving in Poland is driven by the desire to show the youngest and their families that every sport discipline brings great joy and that trying different forms of movement can have a positive effect on our development. Of course, we have always been supported in the implementation of our projects by sports federations and organizations. These include the above-mentioned Polish Volleyball Federation, as well as the Polish Tennis Federation, the Polish Sailing Federation, the Monika Pyrek Foundation, but also the Polish Olympic Committee in cooperation with which we have carried out several nationwide educational activities.

What distinguishes the Kinder Joy of moving programme is the fact that our activities cover the whole of Poland, participation in them is completely free-of-charge, and their aim is not to look for champions, but to inspire as many people as possible to join the culture of movement by playing sports together!