United Kingdom

Our Program

The Joy of moving CSR programme was launched in the UK over seven years ago and delivered through a long-term charity partnership with the EFL Trust and partners.

In the UK, we run the programme in schools and have also developed an online Resource Hub for parents. The programme is designed to inspire active lifestyles in children and to get them moving through play. We believe that this will help them develop positive habits for adulthood.

The unbranded school programme consists of two elements: the Move & Learn project and the Joy of moving Festivals. The Move & Learn project aims to inspire 9-10 year olds to get physically active and enjoy movement. During the six weeks in school, children to learn about activity through fun games inspired by the Joy of moving methodology, balanced diets based on the Eatwell Guide and the importance of hydration – all while having fun!

The Joy of moving Festivals are easy, simple and fun games to inspire children of all ages to develop life skills by learning through play. Taking place during the summer term in schools across the UK, the games and activities help children to develop skills including communication and teamwork.

We are proud to have been able to deliver a fantastic programme through our long-term partnerships and have helped to inspire a passionate approach to moving in over 400,000 children and delivered over two million hours in schools.

In recent years, we have also developed an additional way that parents can access our simple and fun games at home through our freely accessible Resource Hub.

All content that is designed for use by children is unbranded and is available to be downloaded by parents. During the pandemic, this virtual element helped to play an important role in supporting our communities to stay active.

The Results


children moved

+2 million

hours delivered in schools