In the UK, The Joy of moving programme has been running as a key Corporate Social Responsibility project for over seven years and is designed to inspire active lifestyles in children by getting them to move through play. The programme is delivered through a long-term charity partnership with the EFL Trust and partners.
In schools we deliver an unbranded programme which consists of two elements: the Move & Learn project and the Joy of moving Festivals. The Move & Learn project aims to inspire 9-10 year olds to get physically active and enjoy movement. During the six weeks in school, children learn, through fun games inspired by the Joy of moving methodology, about the importance of physical activity and balanced diets based on the Eatwell Guide.
The Joy of moving Festivals take place during the summer term in over 650 schools across the UK, the specially designed games and activities help children to develop skills including communication, empathy and teamwork. Each Community Club Organisation delivers either a half day or full day in schools for all year groups.
We have also recently launched our Joy of moving Resource hub where parents can access our simple and fun games to play at home with their children.
The programme inspires a passionate approach to moving in children and to date we have moved over 346,000 children in the UK and delivered nearly two million hours in schools.