Kinder Joy of moving Italy: a benchmark for youth and sports since 2006.
Kinder Joy of moving has been supporting the Italian Olympic Committee (CONI) with the development of activities to promote the practice of sports. This is done through the Centri Coni, the Educamps during the summer and the Trofeo Coni which involves over 40 sports annually. Support has been extended to the Italian Paralimpic Committee (CIP) through a special school project and various sports federations with the same goal of promoting movement and sports since 2006. In 2017 and 2018 the project supported the "movement" of 1.4 million young people aged from 6 to 19. Support was provided both financially and with equipment and materials, in activities such as volleyball, swimming, fencing, football, sailing, tennis, rowing and some winter sports. Kinder Joy of moving is also involved in school projects of a few federations such as Racchette in Classe or Beach&Volley School camps during the summer break. The collaboration with great former champions and Olympic athletes who have the talent to generate passion for sports has added great value to the project.
Kinder Joy of moving: the spirit that is permeating the Italian company. The community represented by Gruppo Ricreativo Sportivo Ferrero (GRSF) has existed for decades as a non-competitive sports association comprised of employees and their families. With 5,000 members in 13 sections, 10 sections are dedicated specifically to sports and activity. For the last eight years, the "Village Joy of moving" centre in Alba has served the entire local community under the management of Kinder Joy of moving. The passion for physical activity and sports is spread daily by one the largest sporting communities on Facebook and Instagram, a reference for over 500,000 people both young and old. It is also important to highlight the YouTube channel, which is home to event highlights, projects and sport tutorials, totalling over ten million views over time.