Italy

In Italy, for over 10 years, Kinder Joy of moving has been committed to encouraging children's natural inclination to move and play, in the belief that a positive attitude toward movement and sports can make today's children better adults tomorrow. In partnership with a number of national sports federations, Kinder Joy of moving supports physical education programs that are recognized by the Ministry of Education. In addition to initiatives in schools, the Joy of moving program also supports extracurricular activities such as summer camps and youth championships in sports such as cycling, fencing, sailing, tennis, table tennis and winter sports.

We partner with the Italian Tennis and Padel Federation, for example, to organize the Italian leg of the Kinder Joy of moving Tennis Trophy, an international amateur tennis tournament for children aged 9 to 12.  For the past 2 years, our tennis events have included workshops to raise awareness of wheelchair tennis, with mobility courses and introductions to tennis, table tennis and padel. 

Ferrero's commitment includes support for Save The Children. To combat educational poverty in particularly disadvantaged areas, Kinder Joy of moving supports a number of Points of Light in the STC social network with educational sports programs.

In all, 400,000 children have taken part in the Kinder Joy of moving program and experienced the joy of moving!