China

China

Our Program

In order to help more Chinese children to overcome their sedentary habits and embrace the "Joy of Moving", Ferrero introduced the Kinder+Sport project to China in 2009, advocating an active lifestyle through various sport programs covering long-distance running, family marathons, football tournaments and tennis training in China's major cities, including Beijing, Shanghai and Guangzhou.

China's K+S programs captured some unique aspects, such as integrating a healthy diet and good sports knowledge through educational communication with children, encouraging moving through playing, and increasing the parents' engagement interactive games for the whole family. Looking into the future, Kinder+Sport will keep unrolling more events in China, bringing the Joy of Moving to younger generations across the country.

The Results

280

teams involved

3,500

events

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