China

With the 31st FISU World University Games held in China during the summer of 2023, youthful energy and passion blossomed on the playing field, which led to a growing passion for sports among children. This time, Ferrero China launched a new wave of Kinder Joy of moving in Shanghai China, and set up a mini playground with the games of the campaign based on the Joy of moving methodology, which instinctively shifts the focus from performance to fun and from competition to collaboration, in the hopes of developing children's life skills and cultivating their interest in sports to help them have a fulfilling and healthy summer holiday.

During the event, Ms. Pu Wei, a Chinese women’s football player, joined the offline event as a guest and played football games with the children, adding more excitement to the event.

In addition to the two-day Kinder Joy of moving - Children's League, this summer holiday, Ferrero China also launched the "Joy of moving Corners" offline activities in eight cities in China, including Chengdu, Wuhan, Xian, Wuxi, Zhengzhou, Qingdao, Tianjin and Shanghai, offering children across different cities and regions a lovely sport experience during the summer. In the future, Kinder Joy of moving will expand its footprint in China to unlock the Joy of sports within families in various ways.