Archive images. The photos were taken before the health emergency linked to the Covid-19 pandemic
China

China

Our Program

Join Kinder Joy of moving and play together with Chinese Olympic champion – Wu Minxia

At Kinder, we believe that a happy child today will make a better adult tomorrow. And sport brings happiness through encouraging children’s natural inclination to be active, move, and play.

Therefore, to celebrate the International Children's Day, Ferrero China kicked off 2021 Kinder Joy of moving Camp in Shanghai since May 29th. A series of innovative and interesting games were introduced to this "Playing Carnival", through which children enjoyed the fun of movement and developed key skills together with their parents.

During the event, Ms. Wu Minxia, the Chinese Diving Queen - the first Chinese female athlete who earns 5 Olympic Gold Medals, was announced as Kinder Joy of moving Ambassador.

Wu Minxia played with children and parents at the event, making this year's Children's Day more special and memorable to them. By leveraging Ms. Wu’s professionalism in sports knowledge and her rich experiences of working out with children, the activation allows Chinese children to learn the spirits of “Whatever the game, let joy win” through series of fun sports game.

The Results

1,700

kids moved

2,439,392

social impression