Our partnership with Olympics for Children and Youth (ODM), the largest multi-sport event in the Czech Republic, continues. In June, in collaboration with the Czech Olympic Committee, we encouraged 5000 participants of the summer Olympics in cheering each other and having joy of moving. Thanks to our activation Kinder Fans we had 3 teams on-site over the 5 days full of sports and games and we were able to reach kids of different ages – from elementary schools to high schools. Our activation was also promoted on social media in collaboration with Olympic ambassadors. Canoeist Josef Dostál and biathlete Markéta Davidová showed their winning and scoring moves (developed for the activation purposes) in videos encouraging kids to learn them, use them during ODM and share them on social media. The best „winning moves“ performer won visit and cheering from biathletes Markéta Davidová and Ondřej Mánek during the ODM.