Hungary

The 2023 Kinder Joy of moving program in Hungary included 2 local sponsorships and the local tournament of the Tennis Trophy project as part of the global initiative.

Challenge Day motivates people to do at least 15 minutes of exercise during the day, managing to gather people without a physical event (including workplaces, educational institutes, settlements and communities). Kinder Joy of moving was one of the main sponsors of this event, offering a Kinder Joy of moving challenge with instructions and videos of fun activities aimed at children. Altogether more than 134,000 children participated, and the Kinder Joy of moving challenge was completed by 16,500 participants.

Family Movement Festival is a free event, aiming to offer moving opportunities for families, encouraging a healthy lifestyle, with more than 216 different movements/sports. This year it took place in Puskás Arena Park, a new sports park in Budapest, covering 22,000 m2. Kinder Joy of moving had a dedicated, fully branded kid’s corner at the event, where different games and sports were available for the little ones. Out of the 5,065 participants, 1,719 were under 14 years, and the activities in the Kinder Joy of moving area were completed 4,311 times.