Germany

In Germany, there are various sports projects that reflect the diversity of sports: from athletics to gymnastics, from cycling to dancing.

Since 2006, we have been supporting the German Sports Badge of the German Olympic Sports Confederation (DOSB).

In 2018, the “mini tour” followed as part of the Eschborn-Frankfurt and Lidl Deutschland Tour cycling races: we offer various activities for children such as a bike parade for and balance bike races.

In 2020, we entered into a partnership with the German Gymnastics Federation. The partnership includes the “Kinder Joy of Moving Children’s Gymnastics Day,” a nationwide open house event in collaboration with gymnastics clubs.

A street dance project followed in 2023: Together with the Flying Steps Academy, we offer dance events for kids.

The most recent project, launched in 2025, is the “Summer of Kids’ Athletics”: Children transform into superheroes and discover the versatility of athletics.