GROWING UP ACTIVE, GROWING UP HAPPY!
Kinder and the joy of childhood
At Kinder, we believe that a happy child today will make a better adult tomorrow and that is why we have always aimed to bring little but important moments of joy to children and families around the world. However, not everyone knows that for years Kinder has also been committed to another important objective: to bring joy to children through moving, encouraging their natural inclination to be active, move and play.
Kinder and the Joy of moving
That is why we started Kinder Joy of moving, an international Ferrero Group Social Responsibility project. To date the Kinder Joy of moving project has inspired 2,6 million children and their families in 33 countries around the world to get active, enjoy moving, and develop life skills in an engaging and joyful way. At the heart of the project is the strong belief that a positive attitude towards movement will make today’s children, better adults tomorrow.
Whatever the game, let joy win
Irrespective of the sports discipline, the playing field and the level of performance or ability of the child, Kinder Joy of moving lets the joy of movement win.
Kinder Joy of moving organizes and supports physical education programs in and out of schools, sporting events for children and school competitions with the aim to guarantee that movement is above all a joy for children. Kinder Joy of moving also runs multidisciplinary events to bring children closer to sport, collaborates with athletes and former champions to inspire, and supports research projects focused on the benefits of an active lifestyle.
OUR RULES
Kinder Joy of moving is a Social Responsibility project that respects children, their families and their communities.
The program is proactive worldwide, in cooperation with local institutions as well as national and international sports federations.
It has the specific and consistent goal of encouraging the younger generations to embrace an active and healthy lifestyle.
It teaches children to socialize, integrate and trust themselves.
It is based on a variety of activities, popular sports and active games. It is never violent or aggressive, never gender exclusive, and always family friendly.
The program runs in local communities with the aim of incorporating physical activity into the daily lives of families.
It instils the true values of sportsmanship, following the good examples set by champion role models and sporting champions.
It is absolutely non-commercial and not geared towards profit.
It is globally recognized for its clear identity and unique approach to sports.
It is capable of involving and engaging a large number of people.
CONCRETE RESULTS
September 2021 – August 2022
Learn more about Kinder Joy of moving progress in Ferrero Sustainability Report 2022 >
LOCAL PROGRAMMES
In collaboration with more than 131 partners around the world, KINDER JOY OF MOVING operates locally to organise and suppport a range of projects.
Physical education programmes
It supports and organises physical education programmes both inside and outside of schools, working closely with experts in the field.
Research projects
It works in collaboration with Universities, Ministries of Education and Institutions that support research projects focused on the benefits of leading an active life.
Sports events and school programmes
Together with sports federations, it supports and promotes youth sports programmes and events as well as school initiatives designed to get children involved in sport, through a uniqe philosophy inspired by the "JOY OF MOVING" method.
Multidisciplinary events
It organises camps and events dedicated to children, based on different sports and disciplines.
