GROWING UP ACTIVE, GROWING UP HAPPY!
Kinder and the joy of childhood
At Kinder, we believe that a happy child today will make a better adult tomorrow and that is why we have always aimed to bring little but important moments of joy to children and families around the world. However, not everyone knows that for years Kinder has also been committed to another important objective: to bring joy to children through moving, encouraging their natural inclination to be active, move and play.
Kinder and the Joy of moving
That is why we started Kinder Joy of moving, an international Ferrero Group Social Responsibility project. To date the Kinder Joy of moving project has inspired 2,6 million children and their families in 28 countries around the world to get active, enjoy moving, and develop life skills in an engaging and joyful way. At the heart of the project is the strong belief that a positive attitude towards movement will make today’s children, better adults tomorrow.
Whatever the game, let joy win
Irrespective of the sports discipline, the playing field and the level of performance or ability of the child, Kinder Joy of moving lets the joy of movement win.
Kinder Joy of moving organizes and supports physical education programs in and out of schools, sporting events for children and school competitions with the aim to guarantee that movement is above all a joy for children. Kinder Joy of moving also runs multidisciplinary events to bring children closer to sport, collaborates with athletes and former champions to inspire, and supports research projects focused on the benefits of an active lifestyle.
OUR RULES
Kinder Joy of moving is a Social Responsibility project that respects children, their families and their communities.
The program is proactive worldwide, in cooperation with local institutions as well as national and international sports federations.
It has the specific and consistent goal of encouraging the younger generations to embrace an active and healthy lifestyle.
It teaches children to socialize, integrate and trust themselves.
It is based on a variety of activities, popular sports and active games. It is never violent or aggressive, never gender exclusive, and always family friendly.
The program runs in local communities with the aim of incorporating physical activity into the daily lives of families.
It instils the true values of sportsmanship, following the good examples set by champion role models and sporting champions.
It is absolutely non-commercial and not geared towards profit.
It is globally recognized for its clear identity and unique approach to sports.
It is capable of involving and engaging a large number of people.
CONCRETE RESULTS
*Period: September 2020 – August 2021
Learn more about Kinder Joy of moving progress in Ferrero Sustainability Report 2021 >
OUR PARTNERSHIPS
Kinder Joy of moving operates around the world with high profile, qualified and expert partners, including Institutions, Ministries, Universities, private companies and organizations, five Olympic Committees, 121 sporting Federations and Associations, and the ISF (lnternational School Sport Federation).
Private companies
Kinder Joy of moving operates by partnering with private Companies committed to spread the same values and reach the same goals. It does so, in line with United Nations 2030 Agenda Global Goals, to "strengthen the means of implementation and revitalize the global partnership for sustainable development".
KINDER JOY OF MOVING PARK
The 'Kinder Joy of moving Park' is the first permanent park dedicated to kids and their families launched within the Kinder Joy of moving program. It is located inside Vicolungo The Style Outlets, that is owned by Neinver Group.
KINDER JOY OF MOVING JUMPS ON BOARD
Kinder and Costa work together to bring the joy of movement to children, wherever they are in the world. Kinder Joy of moving project comes on board Costa ships with its innovative and educational Joy of moving method, specifically designed for children and based on games and movement.
INSTITUTIONAL AND EDUCATIONAL PARTNERS
Kinder Joy of moving works with Institutions and Ministries, and in some Countries, offers specific projects that include the Joy of moving methodology as part of the school curriculum.
SPORTS PARTNERSHIPS WITH COMMITTEES, FEDERATIONS AND ASSOCIATIONS
4 OLYMPIC COMMITTEES
Deutscher Olympischer Sportbund
The German Olympic Sports Confederation is the non-governmental umbrella organization of German sport. It was founded on May 20, 2006, resulting from the merger of the German Sports Confederation (DSB) and the National Olympic Committee for Germany.
Croatia Olympic Committee
The Croatian Olympic Committee, founded in Zagreb on 10 September 1991, is the highest sports body in Croatia. The COC organizes Croatia's representatives at the Summer and Winter Olympic Games. It also organizes the Croatian contingent at smaller events.
Olympic Committee of Bosnia and Herzegovina
The Olympic Committee of Bosnia and Herzegovina was founded in Sarajevo on June 4, 1992 and became a full IOC and European Olympic Committee member in 1993. It is the non-profit organization responsible for training, competition and development of national sports and organizes Bosnia's representatives at the Summer and Winter Olympic Games.
Polish Olympic Committee (POC)
The Polish Olympic Committee (POC) organizes the participation of the Polish Olympic Team in the Olympic Games and promotes Olympic ideals, principles, and values. It tends to the development of qualified sport, promotes sport for everyone, fights doping, and educates. Kinder Joy of moving has been partner of the Polish Olympic Committee since 2020.
1 INTERNATIONAL PARTNERSHIP
The International School Sport Federation
The International School Sport Federation is a international multisport organisation, recognised by the International Olympic Committee (IOC), gathering more than 132 National School Sport Organisations all around the world.Together with their members, ISF organises several of international sport competitions and non-competitive events for student athletes aged between 13 to 18 years:
- 10 annual World Schools Championships gathering 10.000 participants from all over the world
- 1 biennial mega sport event per year combining 10 to 18 sports, called Gymnasiade – ISF School Summer/Winter Games, gathering 1500 to 5000 athletes.
- 3 specific educational sport events promoting inclusion of young people with disabilities; women health, empowerment and leadership; cultural diversity and Olympism.
ISF and Kinder Joy of moving work together to empower young people as citizens of the world, by promoting a healthy lifestyle, social inclusion, mutual understanding.
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SPORT COLLABORATIONS
