Kinder and the joy of childhood

At Kinder, we believe that a happy child today will make a better adult tomorrow and that is why we have always aimed to bring little but important moments of joy to children and families around the world. However, not everyone knows that for years Kinder has also been committed to another important objective: to bring joy to children through moving, encouraging their natural inclination to be active, move and play.  

Kinder and the Joy of moving

That is why we started Kinder Joy of moving, an international Ferrero Group Social Responsibility project. To date the Kinder Joy of moving project has inspired four million children and their families in 30 countries around the world to get active, enjoy moving, and develop life skills in an engaging and joyful way. At the heart of the project is the strong belief that a positive attitude towards movement will make today’s children, better adults tomorrow.


To ensure a universal value to the program, we have developed an approach based on binding rules.


Kinder Joy of moving was born in 2005 and has continued to grow with the aim of constantly improving and expanding its programs, acting every time in the direction of reaching effective targets
4,4mchildren moved
€11.2mTotal investment
127Federations and associations


Irrespective of the sports discipline, the playing field and the level of performance or ability of the child, Kinder Joy of moving lets the joy of movement win.
Kinder Joy of moving organizes and supports physical education programs in and out of schools, sporting events for children and school competitions with the aim to guarantee that movement is above all a joy for children. Kinder Joy of moving also runs multidisciplinary events to bring children closer to sport, collaborates with athletes and former champions to inspire, and supports research projects focused on the benefits of an active lifestyle.

Kinder Joy of moving operates around the world with high profile, qualified and expert partners, including institutions, ministries, universities, four Olympic Committees, 127 sporting federations and associations, and the ISF (International School Sport Federation).



CONI logo

Established in 1914 as an offspring of the International Olympic Commitee, the Italian National Olympic Committee is the public body charged with organizing, promoting and growing national sports.

DOSB logo

The German Olympic Sports Confederation is the non-governmental umbrella organization of German sport. It was founded on May 20, 2006, resulting from the merger of the German Sports Confederation (DSB) and the National Olympic Committee for Germany.

Croatian Olimpic Committee

The Croatian Olympic Committee, founded in Zagreb on 10 September 1991, is the highest sports body in Croatia. The COC organizes Croatia's representatives at the Summer and Winter Olympic Games. It also organizes the Croatian contingent at smaller events.

Olympic Committee of Bosnia and Herzegovina

The Olympic Committee of Bosnia and Herzegovina was founded in Sarajevo on June 4, 1992 and became a full IOC and European Olympic Committee member in 1993. It is the non-profit organization responsible for training, competition and development of national sports and organizes Bosnia's representatives at the Summer and Winter Olympic Games.



The International School Sport Federation is a international multisport organisation, recognised by the International Olympic Committee (IOC), gathering more than 118 National School Sport Organisations all around the world.Together with their members, ISF organises several of international sport competitions and non-competitive events for student athletes aged between 13 to 18 years:

  • 10 annual World Schools Championships gathering 10.000 participants from all over the world

  • 1 biennial mega sport event per year combining 10 to 18 sports, called Gymnasiade – ISF School Summer/Winter Games, gathering 1500 to 5000 athletes.

  • 3 specific educational sport events promoting inclusion of young people with disabilities; women health, empowerment and leadership; cultural diversity and Olympism.
    ISF events aim to promote among young people: healthy lifestyle, social inclusion, mutual understanding, volunteering, peace and non-discrimination. Thus, it contributes to support the educative paths of the young people to empower them as citizens of the world.



Logo Costa

Our innovative learning method Joy of moving, design specifically for children and based on games and movement, has come on board Costa’s ships.

A partnership built on shared values whose goal is to ensure the right to play and the joy of movement for children, wherever they are.

Together, working to make younger generations happier.