Argentina

Joy of moving in Argentina entered a new phase in 2025, built on a dual strategy that combines in school programs (Active Schools) with community based Massive Activations, delivered through strong public private partnerships.

Dual Strategy

• Active Schools (Escuelas Activas): 
Integrates movement into education through the Joy of Moving methodology, based on four pillars: physical fitness, motor coordination, cognitive & creative development, and life skills. The program focuses on teacher training (Train the Trainers), student engagement, donation of equipment, and school playground renovation with recycled rubber games to leave long term installed capacity. It leverages on institutional relations of our two main influence zones: Exaltación de la Cruz (where La Pastora Plant is emplaced) and Vicente López (BU municipality).

• Massive Activations: 
Expands access to movement beyond schools by activating public spaces and large community events, bringing games and physical activity to children and families at scale (e.g. Easter Walk in alliance with the Buenos Aires City government).

Key Impacts (last 12 months)

• 6 schools participating (in Exaltación de la Cruz and Vicente López)
• 250 teachers trained in the Joy of Moving methodology
• 1,400 children reached through structured activities
• 50 Ferrero volunteers engaged through Ferrero Impacta
• 2,000 children reached through large scale public activations
• Additionally, we have inaugurated two Joy of moving Parks called “Plazas Activas”, one in each municipality. These permanent, open-access community spaces feature educational signage and recycled rubber surfaces designed for safe play, providing an engaging place to be active to more than 17.000 kids and their families.

Key Partners

• Municipality of Exaltación de la Cruz (formal cooperation agreement signed May 26, 2025) and Municipality of Vicente López. Buenos Aires City government.
• Public primary schools and educational communities
• Ferrero Argentina (corporate leadership, local plant, employees and volunteers)