Kinder and Costa

Kinder and Costa
together with Joy of moving


Kinder and Costa Crociere have signed an important partnership. The two companies are working together to promote the Joy of moving in a fun and happy way, on board, ashore and all around the world, focusing on children’s right to play in line with the principles of article 31 of the UN Convention on the Rights of the Child.

The collaboration has brought the Kinder Joy of moving programme on board all Costa's ships, featuring the innovative educational method, devised specially for children and based on games and movement. The Joy of moving method has already become an integral part of the activities run by the Squok Club, the kids' club that operates on all Costa ships. Every day, 200 Costa youth staff members, who have received specific training from specialist Kinder Joy of moving trainers, offer children between the ages of three and 11 ad hoc games and exercises, based on the Joy of moving method, to get them moving. They also provide a host of other activities that let them enjoy themselves, socialise and learn new things.

And that's not all. This initiative is not just for little ones who are lucky enough to go on a cruise. It’s also for children living in communities in Costa's ports of call all over the world. This new partnership will take the Joy of moving programme ashore, involving local communities in the countries where the ships land. It will generate value and share projects that help the area's economic and social development, with a particular focus on the coming generation, because play, movement and fun know no barriers.

The press conference announcing the partnership was held on 10 May in Civitavecchia, Italy, aboard the Costa Diadema, and was attended by Francesco Paolo Fulci, UN ambassador and president of Ferrero S.p.A., Gian Lorenzo Cornado, permanent representative of Italy to the UN, Neil Palomba, general manager of Costa Crociere, Caterina Pesce, associate professor at the Department of Movement Sciences at the University of Rome and creator of the Joy of moving method, and Enrico Giovannini, spokesperson for ASviS (Italian Alliance for Sustainable Development. Massimiliano Rosolino, former Olympic champion swimmer and Kinder Joy of moving ambassador, was a special guest and, with his daughter, took part in the activities. He once more encouraged very young kids to experience games and activities through the Joy of moving. 

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